The Next 4 Billion: Market Size and Business Strategy at the Base of the Pyramid
World Resources Institute and IFC
Download Document| Date Published | 2007 |
| Version | |
| Primary Author | Allen L. Hammond, William J. Kramer, Robert S. Katz, Julia T. Tran, Courland Walker |
| Other Authors | |
| Theme | Financial Inclusion |
| Country |
Abstract
Four billion low-income consumers, a majority of the world's population, constitute the base of the economic pyramid. New measures of their aggregate purchasing power and their behavior as consumers suggest significant opportunities for market-based approaches to better meet their needs, increase their productivity and incomes, and empower their entry into the formal economy.